Cloud Computing According to Google

May 27, 2010 § 4 Comments

Last week I attended the IE Technology Club event “Cloud Computing según Google” presented by Javier Arias Gonzales, Sales Engineer from Google Spain.

I would like to share my insights about 3 particular topics:

1. Cloud Computing for enterprises: Should we move to the cloud or not? Well, we ARE ALREADY in the cloud. We all use as individuals some of the following: G-Mail, Hotmail, Yahoo, MobileMe, Facebook, Myspace, Linkedin, YouTube, DropBox, Picasa, Flickr, etc. All this services are in the cloud and can be access from our mobiles, laptops, etc.

But what about enterprises? According to Google, enterprises will not ask “to go or not to go” to the cloud, but rather, “which services are we moving to the cloud”.  The cloud make sense to companies, because 1) increases productivity, 2) minimize cost, 3) provide a flexible workplace (you could work and access to your data from the beach or from your country home in the mountains. Only requirement: good internet connection…and a good browser!…and a good OS!).

Google Apps is the cloud for enterprises: Google Mail, Google Calendar, Google Talk (VoIP), Google Docs & Spreadsheets (to replace MS Office?), Google Moderator (This was new to me and I was impressed!) and Google Wave.

Most of the services are available in 52 languages (some of them only in 40. impressive!). Companies with <50 employes pay 0€ for this services, above this figure, the cost is 40€ per user ($50 US). I do believe that this is as cheap as it gets, hence enterprises will do move to the cloud (at least the services that don’t belong to their core business).

2. Browser: According to Google, the strategy is simple: Set the benchmark of what a faster browser can do by developing one (Google Chrome) , make it open and let the world expand/explore its capabilities. This will make all browsers in the market to become better and faster, making all of them capable to run cloud computing services (from Google if possible). I think this is smart. Current Market Share of Chrome 6%, my prediction in 2012: 15%.

But Google is not stopping by making browsers fast and reliable enough for cloud computing, they want to make also computers better, faster and capable for the cloud. Hence, they are making a web-centric OS, Google Chrome OS, which will be available to the market during the second half of 2010. By the way, Microsoft still argues that half of PC use its outside the browser. I guess we will have to wait and see if Google Chrome OS does gain some market share in the near future. My Market Share prediction of Chrome OS for 2012: 5%.

3. Security of data @Google: Without doubt the most controversial subject (and therefore my favorite one!). Google has given a simple example to explain this issue: Your Grandma may think “why should I go to the bank to give my money to a strange company?” Instead, your Grandma may put her money under her mattress. Why should you Grandma trust banks? Didn’t you hear what happen in Argentine? Well, fact is that the probability to lose the money from a Bank is tremendously lower than having it surrounded by only your own 4 walls.

According to Google there is no 100% security for anything (incl. Banks, as we now know), but there can be high security. The probability for Google Servers to suffer from an attack (hackers, virus, data loss, etc) is without doubt lower than if this would happen to your company servers.

Your worry is about “content security”? Well, Google acknowledges that there are specific cases for certain information (or services) not to be on the cloud (i.e. Lawfirm with tons of critical sensible info). But most of the other information (or services), specially those that not belong to your core business, are much safer under Google servers and definitive better managed by Google Services or Apps.

Recap: Google want enterprises to move to the their cloud not necessary to protect them (even though they indirectly do), but to make them more productive. To make this happen, they need a good, powerful and reliable Browser and OS to be standard. Now, imagine your company’s documents been capable to be translated to 52 languages in a second, or to be stored and downloaded wherever your employees are, anytime and to any device (mobile, tablet, desktop). Or what about instantly sharing and editing (at the same time) documents, calendar, ideas, projects between co-workers? And this during a video or chat conversation with colleagues sitting in opposite areas of the world! (My previous work environment felt like Middle Ages compared to this!)

I used to don’t like Google that much before, but know, I think I am finally understanding their strategy! It is smart and we all will be benefiting from it!

Blog to you soon…

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§ 4 Responses to Cloud Computing According to Google

  • Guerson,
    What I’m about to write has nothing to do with Cloud anything. I recently read this article in FastCompany and thought you might find it interesting since it’s about FourSquare and how teens don’t like it and don’t like location based apps:

    Since we had discussed the whole idea of Foursquare, where it’s going and whether or not people like knowing where you are at any given time, I thought you might like to see the article.



  • Jose Ramon says:

    Our group recently began using Google docs to save reports we are working on together in our IMBA program. It has increased the efficiency of our group by allowing us to work at the same time in one report online. I can attest that saving the information over this application is reliable even though I still copied everything I had written in a word document just in case the Google doc application did not save the work.

    I believe this just might be the future… why is Microsoft always one step behind?

    • In my opinion is the business model that google uses (making everything free of charge) that makes them more popular and faster to penetrate the market. Who wants to pay for some MS cloud services if you already paid for windows, ms office, etc, etc… You get my point?
      MS is to big to change how they do things, but I guess hey will have to figure it out if they want to completive for the leading technology position try just lost…

  • Slim 511 says:

    Guerson your write ups are proving quite helpful in the brainstorming process. Thank you. I had no idea where to begin on the analysis of GOOG before reading your post. Your three points of how Google is determined to lead are noted…I am hoping to look at the company’s potential pitfalls in the near future.
    One question I have and should potentially save for class is how GOOG’s OS will compete with the overwhelmingly popular and industry standard, Internet Explorer? How will Google become a leader if the average consumer purchases a pc/mac with IE/Safari installed?

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