3 big things I will never do again

November 5, 2010 § Leave a comment

During the last past months I have been learning lots of new stuff throughout this MBA experience. Since the start, I have set myself into an “experiment and try new stuff” mode. Now I see how I have already started to change behaviors.

Because of the new technologies that are enabling new business models (after disrupting old ones) and my willingness to adopt early to all these new trends, I am now doing things differently. This changes are making my life more efficient and convenient!

So far, there are three big things I have decided not longer to do:

1. Buying physical content. This means acquiring no more content stored in CDs, Blue-rays, DVDs, USBs which applies for all digital media like music, video, software, games and others. If is not digital delivered to my devices, I am not buying it! More important is the avoidance of all content produced on paper, which includes: printed magazines, newspapers, books and any other sources of printed information! I am sure that print media will never be completely dead, but will definitively lose the dominance vs all kind of digital formats in the near future.

2. Single source news reading. I was used to read news from one or two single newspaper only. Now I use Twitter and RSS to get my news. I get the info from more than dozen prestigious sources and other many dozens via blogs! I specially enjoy reading recommended articles from friends and professors. I use applications like Twitter, Facebook, Flipboard, Pulse, Reeder for the iPad and their equivalent for the iPhone. I avoid reading articles from my laptop because it is just like the old fashion way to consume digital media (no wonder print was still more dominant). I also continue listening to audio podcasts and watching video subscriptions from my TV and my other mobile devices.

3. Printing. Yes! you heard right! Lets be consistent here for once! If I don’t purchase physical content, why should I produce it? Hence, I have decided not to print again unless it is a life or death situation! So far I haven’t printed in about 6 months! How do I achieve this? specially as a student? I read all my PDFs and all stuff from my iPad. I am taking my notes digitally and I even decided to kill the printed version of my CV, which means, only online and personal contact for my application process. No more paper requires not only to change the format but also of how we see and do things. So, I guess I am leaving paper just for all those other physical needs :)

Some final thoughts. There is nothing greater than to see such big changes occur in such a short time. Imagine now all the new business opportunities! But there is a catch: To be able to come with new business ideas, you first have to live and understand (experience) how this technologies affect your daily life as a normal consumer. You have to be willing to change yourself in order to lead change. This is the only way to understand how customer behavior can change and by doing this, avoid all the mistake that traditional industries (music, publishing, telecoms, etc) are still making.

The world is changing, are you?


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