Social Media: Running businesses as used to be

April 9, 2011 § 1 Comment


It was not long ago that businesses and people had good relationships. Before the industrial times and before productions went massive, our great-grandparents used to buy their food, clothes and most of the things they needed from small and independent stores in their neighborhoods. It was a small and non-connected world back then where people and business owners had relationships. Relationship made business happen.

Then the economy of industrial goods came, products became massive, cheaper and our parents had more money to buy more stuff. Conglomerates raised and the small shops started to closed or been acquire by bigger ones. We changed relationships for cheap and convenience. We now just need to go to a big store to buy around 99% of all of our needs, from groceries to furnitures. Few stores, many cheap purchases.

Interesting though, we are living once a gain new changing times. Or are we? Fact is that technology and the whole economy around the internet has changed things. Revolution? Or back to the basics? It seems that life indeed moves in circles and we are now returning to a point that used to be normal. Many companies wonders about this “creating relationship” with customers as it if was something new. Social Media, as we are experiencing it now, is just helping the world to become again a smaller place. A place where relationships are once again the most important value, as they always were.

We don’t necessary need to leave the “cheap” or “convenience” we had. Technology enables to mix both. But people and companies have to change behaviors and be able to smoothly go back to the roots.

Additionally and even more fascinate is how technology enables us now to connect with the small players still around. Despite de industrialization of goods, there are still many amazing people working hard to sustain small and independent businesses. They make great handcraft, food and other goods. They were used to be limited to sell to just in a defined local area. Many of them grew by sacrificing their artisan philosophy and relationships, others just perished. But some few survived doing the same products under the same philosophy. Because the idea of creating authentic products wasn’t a promising business, it didn’t encourage others to follow, specially after seeing how consumers kept on shifting to massive goods.

Change is happening though and small and independent artisan, producers and business can now connect to a broader audience thanks to technology and interact with all of them thanks to what we now fancy call “social media”. Consequently, the trend for the number of these type of business to grow is imminent. Other passionate producers will see there is again business opportunities to create and to establish relationships with consumers just as my grandparents where used to. Hence more and more will start new businesses.

Besides caring for organic, ecological and sustainable food, foodieSquare is pursuing this trend: creating relationships between food lovers and passionate food producers, hence support current and new artisan food producers to growth their businesses and connect them with food lovers all over Europe. The time is just right. The change is here and we are going finally back to the roots where relationships are once again the most important asset for companies!

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