It’s not the technology, stupid!

March 18, 2011 § 7 Comments


The problem with technology skeptics like the many peers I met during my MBA, is that they fail to see that it is not only the changes on technology what is important, but the changes of business models and shifts on consumer behaviors. They just take it personally and refuse to accept changes just because of personal preferences and habits they refuse to change.

There is nothing more troublesome than to meet “dinosaurs” with 30 years old or less! People without a Facebook account because of unfounded privacy concerns, people fearing to blog or to reveal their name somehow online, etc. I wonder what this people have to hide. They don’t understand that is not about avoiding been online, but to learn how to have a positive and educated online presence.

I don’t expect people to know and handle all new tech evolved in almost light speed around us like I do. No! but I do expect them to at least be open to try things out and understand the implication technology has in business and society in general. I watch many of them trying, and those that see the big picture, get fascinated about all this changes as I do! (one year ago I didn’t know what a blog was!, so no, I am (was) not a “techy”!

To be more clear, let me put an example about my frustrations in class. Lets talk about eBooks for 2 minutes. Some classmates my age are worried about the growing trend of eBooks and the fear of not been able to reading on paper in the future. They focus on demonizing digital content distribution instead of seeing all the opportunities it brings. Besides all convenience and advantages that digital books have (there are of course also disadvantages) they fail to see that the digital revolution is not only about disrupting content consumption, but more importantly, about content production!. Authors have now the chance to difuse more their content through digital channels. Call it the “market of niches” or “the long tail”, etc. But even current famous authors like Seth Godin are giving books almost for free if shared via twitter about releases. Other savvy ones give their books for free for some limited time online in order to diffuse their content and they then earn from giving conferences.

By reducing intermediaries that are not providing value, production cost are shrinking enabling more authors to produce, specially those with hard access to current big publishing houses that are sometimes more focus on making money (delivering best hits) rather than distributing other good work. And we all know it happen very similar in the music industry and will continue happening to more industries where intermediaries used to provide value in the offline world, but don’t do the job any more in the digital world. Change is imminent, so lets discuss about how to embrace it and make the transition sustainable, rather than fighting against it. Specially if you are a top MBA candidate!

There was yesterday a fearly guy in class that first complained about the whole point of using facebook due privacy, bla bla bla, and later, when asked how Facebook should make money, he then simple responded that Facebook should sell the data to make more money. There is nothing worse than “offline” trolls! You can simply not deleted them that easily! :)

Blogged from my iPad! Sorry for any typo.

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