It’s not the technology, stupid!

March 18, 2011 § 7 Comments


The problem with technology skeptics like the many peers I met during my MBA, is that they fail to see that it is not only the changes on technology what is important, but the changes of business models and shifts on consumer behaviors. They just take it personally and refuse to accept changes just because of personal preferences and habits they refuse to change.

There is nothing more troublesome than to meet “dinosaurs” with 30 years old or less! People without a Facebook account because of unfounded privacy concerns, people fearing to blog or to reveal their name somehow online, etc. I wonder what this people have to hide. They don’t understand that is not about avoiding been online, but to learn how to have a positive and educated online presence.

I don’t expect people to know and handle all new tech evolved in almost light speed around us like I do. No! but I do expect them to at least be open to try things out and understand the implication technology has in business and society in general. I watch many of them trying, and those that see the big picture, get fascinated about all this changes as I do! (one year ago I didn’t know what a blog was!, so no, I am (was) not a “techy”!

To be more clear, let me put an example about my frustrations in class. Lets talk about eBooks for 2 minutes. Some classmates my age are worried about the growing trend of eBooks and the fear of not been able to reading on paper in the future. They focus on demonizing digital content distribution instead of seeing all the opportunities it brings. Besides all convenience and advantages that digital books have (there are of course also disadvantages) they fail to see that the digital revolution is not only about disrupting content consumption, but more importantly, about content production!. Authors have now the chance to difuse more their content through digital channels. Call it the “market of niches” or “the long tail”, etc. But even current famous authors like Seth Godin are giving books almost for free if shared via twitter about releases. Other savvy ones give their books for free for some limited time online in order to diffuse their content and they then earn from giving conferences.

By reducing intermediaries that are not providing value, production cost are shrinking enabling more authors to produce, specially those with hard access to current big publishing houses that are sometimes more focus on making money (delivering best hits) rather than distributing other good work. And we all know it happen very similar in the music industry and will continue happening to more industries where intermediaries used to provide value in the offline world, but don’t do the job any more in the digital world. Change is imminent, so lets discuss about how to embrace it and make the transition sustainable, rather than fighting against it. Specially if you are a top MBA candidate!

There was yesterday a fearly guy in class that first complained about the whole point of using facebook due privacy, bla bla bla, and later, when asked how Facebook should make money, he then simple responded that Facebook should sell the data to make more money. There is nothing worse than “offline” trolls! You can simply not deleted them that easily! :)

Blogged from my iPad! Sorry for any typo.

Why print books will soon die…

August 8, 2010 § 2 Comments

I just finished reading my first “digital” book (To Big To Fail from Andrew Ross Sorkin) using the Kindle App for iPad and iPhone. The experience was delightful. I was using my iPhone in the Bus and sitting on a bench outside Zara, Mango, etc while my wife was shopping. My iPad was meant for reading back home, at school (during break) and sometimes from Parque del Retiro. Independent the time, location and/or device, I was always brought to the latest page read and all my bookmarks, notes and highlights were always there.

Digital Books, which already outsold printed books at last quarter, will soon be the standard format. I am sure I will also be telling my grandkids about this thing called “print books”.

2 simple reasons for this:

Convenience. Read any time, anywhere from any device and bring all your book collection with you. Download sample of future books to read and get personalized recommendations. Bookmark, highlight, make notes and instantly access to dictionary and search…yes, search within the book or with Google or Wikipedia from the book.

Reading becomes Social. Now with the Kindle App you can even see which parts of the book have been highlighted by other readers. This is really interesting, cause the Kindle App just slightly mark you the most popular highlights.

I was never an active book reader. But having this two advantages have made me want to read more and more. I no longer have to go to a library and wonder what to read next. I can now download books sample on the go whenever I get a good book recommendation or advice. Reading is now my main activity for any idle time on my day.

I am now reading What Would Google Do by Jeff Jarvis from the iBook App for iPhone and iPad and will see if it can beat the Kindle App experience.

Blog to you soon…

Where Am I?

You are currently browsing entries tagged with eBooks at Guerson Meyer's Blog.